Copywriting Services
The twin audiences of SEO copywriting
It is widely accepted that search engine optimization copywriting has the twin objectives of satisfying the search engine crawlers as well as the visitors. The division, however, is only indicative. As both the search engines and visitors look for clarity. The content should be the outcome of a wholesome process combining both creativity and analytical insight. To start with, it has to lucidly elaborate on the services and products offered by you. Here the pitfalls are a content that is either labyrinthine and confusing or bland and uninteresting. On the other hand, some of your best written content are never viewed because they never attract any visitors. Thus the ideal content is more about seamlessly intertwining all the elements into one complete entity than combining them in different proportions for an impressive outcome.
Lay the trail with keywords
Copywriting aimed at search engines is a story of creative weaving that is as much art as science. The placement of keywords is very crucial for the web page to rank higher in search engines. Keywords lay the trail for search engine spiders to follow. Though not purely technological, the keywords have to be strategically incorporated in the content to make the best of search engine algorithms. Does that make copywriting for SEO sound like plunking down a list of keywords? Most Definitely Not!
Deepen the groove with keyword phrases
Copywriting for search engines is the craft of broadening the base with the use of relevant keyword phrases and not just keywords, for example, using 'SEO copywriting' or 'SEO copywriting services' where only 'copywriting' could be used. Using different forms of important words avoids repetition and optimizes the page for the variants, e.g. 'websites' and 'web sites.' The keywords can also have more descriptive and specific versions which need optimizing, like copywriting could be ad copywriting, SEO copywriting, creative copywriting etc. It has the additional advantage of making the content intresting too. These are but only a few subtleties involved in keyword incorporation.
The goal is to get the clicks
The real purpose of copywriting for SEO is not limited to keyword enrichment or attracting more visitors. Eventually it's all about drawing the attention of the visitor, holding his interest, arouse his desire and finally persuading him to take the decision you want him to take. In fact the copy should go on to offer satisfaction to the visitor for having made the decision.
Conversely, a shoddy copy creates a bad first impression of your site and fails to retain your prospects. This is why you need a copy that is crisp, subtle, interesting and proves meaningful to the visitors too. It should provide all the information that your visitor might need about your product/service like your location. In the end, it should assure the visitor about the reliability of your offering. Thus an ideal copy understands human behavior and addresses the concerns in like manner. But before that it also lays down the trail for the search engine crawlers to follow. So that your site is ranked high and is easily spotted by the browsers.
Guided by the understanding stated above, we create copy that is complete in all aspects. For us SEO copywriting is a comprehensive process where the whole is more than the summation of the parts. For us, the rankings and the 'effect' of the copy are parts of the same process..